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DOVE
CASE STUDY

A case study of an ecoconscious skin enhancer product based on recycling and reusing natural resources such as coffee grounds.

MBC FANANEES

The Fananees MBC’s most popular Ramadan characters On-Screen promotion for MBC channel.

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CHANNEL BRANDING

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Paper Fold

ABOUT ME

An award winning designer and creative director.

Conceptual thinker who is strategically centered, engaging both the left and right brain with ability to leverage insights and analytics to set creative strategy and create visual explorations. 

Robotic Arm

MA Advertising strategy & Planning

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Brand management and Consumer behavior

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Agency Practice and Management

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​Communication Strategy and Creative Development

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Media Strategy and Channels

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Brands I’ve worked with.

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IMOGEN CARS

TRI-NEX

BLOG

With so much disruption to the traditional models, with complex and fragmented media ecosystem, the exuberance of personalised data, programmatic advertising, and with the whole consumer journey now been disrupted by the looming age of artificial intelligence at every stage, some media channels will definitely remain very powerful to serve consumers with more relevant ads and experiences.

The future of media planning

Consumers actively avoid advertising and favorability towards it has fallen to a record low of 25% because of problems such as ad bombardment and excessive frequency and targeting as mentioned in a survey by Credos. And according to a recent study by Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.

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